10 FASHION DESIGNERS SELECTED TO SHOW
F/W 2010 RUNWAY COLLECTIONS AT
THE GREENSHOWS ECO FASHION WEEK DURING
NEW YORK FASHION WEEK- FEBRUARY 14-17

NEW YORK, NY (January 22, 2010)– After a successful debut during New York Fashion Week in September 2009, The GreenShows Eco Fashion Week is proud to announce its second bi-annual runway shows to take place on February 14–17 at 311 E11: Village Green (311 East 11th Street between 1st and 2nd Avenues).

The GreenShows is the venue of choice to showcase the Fall/Winter 2010 collections from 10 eco-minded and global designers:

Women’s Wear: Samantha Pleet (New York), Gary Harvey (London), House Of Organic/Ekovaruhuset (Stockholm/New York), Willian (New York), deux fm (Nova Scotia), JoAnn Berman (New York), Popomomo (Los Angeles), and C. Marchuska (New York).

Men’s and Women’s Wear: Thieves by Sonja den Elzen (Toronto) and Vaute Couture (Chicago).

The 4 day event is presented by lifestyle partners: 311 E11: Village Green–a premier boutique collection of condominium residences targeted to be the first LEED-Gold certified building in the East Village; and Weleda, pioneers of organic and Biodynamic® skincare.

The opening night event on Sunday, February 14 at 7PM, will feature the New York debut of London based Creative Director Gary Harvey who will present “fashion with a conscience”–a collection of dresses inspired by vintage couture made entirely from recycled garments. From the Newspaper Dress to the Black T-Shirt Dress, this bespoke collection of dresses was shown for the first time at the Estethica Exhibition during London Fashion Week. Harvey will also unveil a new dress in collaboration with Weleda, followed by The GreenShows opening night reception hosted at the residences at 311 E11: Village Green.

From February 15-17, The GreenShows will host a “salon style runway show” with 3 shows scheduled each day. For information about the designers and complete schedule, visit www.thegreenshows.com. (Schedule subject to change.)

Eco-conscious makeup and hair provided by DEX New York and John Masters Organics.

Guests and members of the media will be invited to tour the hospitality suites within the environmentally responsible residences at 311 E11: Village Green.

Beverages provided by Cold River Vodka and Sambazon.

Media and buyer RSVP can be sent to thegreenshows@statepr.com or www.statepr.com/thegreenshows/registration

The GreenShows is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion during New York Fashion Week. This 4-day event will feature a selection of eco-conscious fashion designers who have been given the opportunity, support and resources to show their collection under one roof. The GreenShows will follow a rigorous path, from top to bottom, to make sure the production is 100% environmentally friendly and energy efficient. From the runway to the lighting, the design team will use recycled, recyclable, and compostable material to create a beautiful and resource conscious layout as a backdrop to the collections.

For media inquiries, interview opportunities and accreditation to attend the shows, please contact STATE Public Relations at 646.714.2520, Ryan Urcia at ryan@statepr.com or Kristina Ratliff at kristina@statepr.com.

ABOUT 311 E 11: VILLAGE GREEN
311 E 11: Village Green serves as a template for the way to develop sustainable and healthy properties in the future. Developers Michael and Izak Namer created 311 E 11: Village Green with one goal in mind: to define environmentally responsible 21st century living. With a combination of sustainable and renewable materials and an innovative philosophy, 311 E 11: Village Green is a premier collection of residences that are distinctive, yet contextual to the neighborhood. Targeted to be the first LEED-Gold certified building in the East Village, 311 E 11: Village Green has been designed with sustainable approaches to energy efficiency at every turn. Amenities including a Wellness Center, offer a fully-equipped gym, spa with sauna and private massage room and lounge.

Spacious one-bedroom, two-bedroom, and penthouse homes are priced from $1,116,000. For more information, please call 212.675.5311 or visit www.311e11.com

ABOUT WELEDA
At Weleda, we cultivate beauty and 100-percent, certified-natural baby and skin care products. We believe beauty should be grown right from the earth-not from a lab. Carefully. Lovingly. And certainly without pesticides or chemicals. Look through our ingredients and you will find flowers and herbs, crafted organically and biodynamically. We are the pioneers of Biodynamic® and organic farming, and since our inception in 1921, we have put as much love and care into the earth as we have into our bottles. We create meaningful products that work with your body's own natural vitality and ability to nurture and heal. The end result is radiant skin and a sense of well-being that can only come from nature and from us-Weleda. For more information, visit www.usa.weleda.com

ABOUT JOHN MASTERS
Out of his interest in organics and awareness of toxic chemicals often used in salons, John Masters is the first organic, salon-developed line, including over 30 earth-honoring hair and skin care products and sells in over 20 countries around the world. John, his team and their worldwide network of growers and harvesters of organic, wild-crafted ingredients are pleased to share Super Natural Beauty. For more information, visit www.johnmasters.com

ABOUT DEX NEW YORK
DEX New York is a multi-faceted all-in-one beauty and fashion atrium at the heart of the New York City’s fashion district, which is home to both DEX Studios and DEX Modern Minerals. DEX New York introduced its runway-and-New York inspired vibrantly colored line of mineral makeup, DEX Modern Minerals, with the launch of the Beauty Atrium. Created by Dexter Phillip, founder and CEO of DEX New York, with the assistance of his internationally renowned artist-, photographer-and stylist-friends, DEX Modern Minerals is cruelty-free, eco-friendly and full of fun shades, while providing a natural coverage and glow that is makeup artists- and photographer-approved – an unusual feat for a mineral makeup line that is usually too shimmery or dull. For more information, visit www.dexnewyorkstudios.com

ABOUT COLD RIVER VODKA
Cold River Vodka is a handcrafted, estate grown potato vodka from Maine that is Gluten Free, rich in flavor and is proud to have been rated "The Best American Vodka". We are the only “Ground to Glass” distillery in North America. And, our Green Thumb Farms in Fryeburg, ME is committed to green-friendly practices and sustainable agriculture. For more information, visit www.coldrivervodka.com

ABOUT SAMBAZON
Sambazon is the global market leader in Açaí - a delicious and powerfully nutritious purple berry that grows on palm trees in the Amazon Rainforest. Sambazon's product portfolio of Organic Açaí beverages, frozen Açaí berry products and Açaí supplements are enjoyed by both world-class athletes and health-conscious consumers, and available at major retailers across North America including Whole Foods Market, Jamba Juice, Krogers and thousands of grocery chains, specialty stores and juice bars across the country. Sambazon's market-driven conservation business model in the Amazon Rainforest promotes forest stewardship, creates new jobs, improves living conditions and educational opportunities for thousands of small family farmers through the sustainable management of the Açaí palm tree. In 2006, Condoleezza Rice named Sambazon winner of the “Secretary of State Award for Corporate Excellence” for helping to create worldwide awareness and demand for the Açaí fruit while supporting local indigenous communities in Brazil. To learn more about Sambazon Açai and creating positive change in the Amazon and beyond please visit us at www.sambazon.com

ABOUT ERIC DORFMAN, PRODUCER AND CREATOR, THE GREENSHOWS
Eric Dorfman is the founder of EdMedia Inc. and is 100% hands-on in all aspects of the company’s creative production and execution. EdMedia has created some of the most interactive, ambient and innovative marketing events for a collection of leading national and international brands. EdMedia has worked extensively with top fashion brands on a variety of projects, and was involved in the launch of “Project Global Tradeshow,” Supima Pop-Store, and the Filativa Fashion Show. In addition, EdMedia launched the leading magazine titles Nylon, Swindle and America, and creatively produced the ultimate in Oscar Week luxury – Flaunt House.

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